Thursday, December 27, 2018

How Google Analytics works?.

First of all we need a google account to access Google analytics, if you are not register, you have to sign up and then you can able to login Google Analytics..

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                        Google Analytics



Steps of  Set Up a account
  1. After login you have to decide which platform you want to analytics, you can choice for both website and mobile application. you have to select which you want to do. 
  2. You have to fill up a form like account name. so you have to put account name.
  3. enter your website name
  4. Enter your website url
  5. Website category - like beauty, ats, business
  6. Select your time zone according to your country
  7. Click get Tracking Id



After Clicking Get Tracking Id you have to select terms and conditions of Google Analytics..After this you will get a Unique Tracking Id and  Script by which you can use Google Analytics. you have to paste this Script into your website at the Head part<head> which is made at the time of register.
google analytics wordpress, google analytics,google analytics by yoast
                      Google Analytics

After pasting this Script all data will be shown into your Google Analytics Account.

NoteNote - you can optimize your website easily with the help of Google Analytics Account. You can also optimize your Mobile Application.

Saturday, October 20, 2018

How Works Google Webmaster Tool?

How Works Google Webmaster Tool

It is no-charge service by the Google. It allows webmasters to check indexing status and optimize visibility of their websites. This tool does not cover search results from other search engines, such as Bing, Yahoo, etc.
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Search Console

There are Basically three options in the Dashboard - 1. Crawl Errors
                                                                                     2. Search Console
                                                                                     3. Sitemaps


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Google Webmaster Dashboard


1. Crawl Errors  - Crawl in one of the important feature in Google Webmaster tool by which we are able to know crawler is crawling our websites properly or not, is there any problem in crawling. This will show you if there is any errors in crawling.

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Google Crawler

 
2. Search Console - In the Search Console tab you will able to know how many queries was search according to your website related content or your keyword related and you will able to know how many times your websites is shown in the Google Search Engine. It will also give you results of clicks means how many user visits to your website by which you can analysis your website. Here you can also find keyword and its impression,clicks,CTR, Average position and competition on that particular keyword.

3. SitemapsIn this options you can see how many URL are Submitted and how many URL are Indexed or how many URL are linked with Google Search Engine and you can see if there is any link breaks or if any post are deleted there you will see warning.




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Robot Txt Tester
Robot txt - When you will add your website in Google Webmaster, your first step will test robot.txt to know if is there any errors or any warnings and test your sitemap the you can submit your sitemap. In order to test robot.tx. Go to -  Crawl>robot txt tester then type robot.txt after your website URL. if you find any error in your website rectify it then test robot txt and after that you can submit your websites.


Sitemap - In order to submit sitemap go Crawl>Sitemaps then type sitemap.xml to the Add sitemap options and first test your sitemap, if  there is all right then submit your sitemap. There you will see how many sitemap are submitted and how many sitemap are Indexed.  if you find any error in your website rectify it then test sitemapt and after that you can submit your websites.

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Sitemap


Note - If there is any possibilities to hack your website you will find those information in Securities Issues Option.

Saturday, October 6, 2018

How to Create Sitemap on Google or Google Webmaster?.

How to Create Sitemap?.

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How to create sitemap



In order to Create Submit Sitemap on Google you have to Search 'www.google.com/webmaster' only you one requirement that is Google Account or for Bing Search Engine you have require Bing account.


Types of Methods In Google Webmaster Tools





Google Webmaster,Google Sitemap
If you want to 'add your site'pr 'add a Property' on Google Sitemap, after browsing the webmaster there will be ádd Site' option click on that option and add your website URL and click on Add site. After this, you will be given some methods to verify this website.




Google Webmaster,Google Sitemap
Google Webmaster Recommended methods
In the Verification here are some methods in recommended methods, you have to download that file and have to upload in your root directory in your website then click on verify, then your website will be added to your Google Webmaster.









Google Webmaster Alternative Methods
Google Webmaster Alternative Methods
If you are not able to verify your website then go for the "alternative Methods'' there you will fine HTML Tags option, copy the code and paste that in your website between <head> your code<head/>. After Completing this methods your website will be added in your Google Webmaster.






Note - All Verification of Google Webmaster is for proving that you are a ginuwine owner of that Website you want to add on Google Webmaster Tools.

Friday, October 5, 2018

What is Robot.txt and How to create Robot.txt?. What is Robot.txt?...

What is Robot.txt?.

Robot.Txt



The Robot.txt Exclusion Standard is also known as the Robot.txt Exclusion Protocol or robot.txt protocol. You need a robot.txt file only your site includes content that you don't want search engines to index like your site Admin Panel.

Note - Robot.txt is important for SEO. you should know robot.txt is on your website or not?..if not, you have to create Robot.txt because you can restrict your search crawler through robot.txt and you can also restrict through meta tag. if your website is not crawl by the crawler index will not be done. If index is not done, your web page will not show in the search engine.


Robot Txt
If you want to disallow your admin panel you can use this code..


Wednesday, October 3, 2018

What is Sitemap in SEO and How to create Sitemap for a Website?.

What is Sitemap in SEO?...



seo and sitemap
Sitemap and Seo

Sitemap - Sitemap is a list of all Web pages of a Website Accessible to crawler and user. HTML Sitemap is build for website user to easily access web pages. XML Sitemap is build for crawler to easily crawl all web pages. Crawler of web spider does not read sitemap in .htm /.txt/ or other format, it is read Sitemap only in .XML format.

Exmple - www.yourwebsite.com/xml

How to Create Sitemap?...

seo and sitemap
XML Sitemap Code


Frist of all we will specify xml version and encoding in xml sitemap code. 
you have to include all pages in the websites in the sitemap like index page,aboutus page , service page.
Frist you have to include main page of the website in xml sitemap code butween <url> and <url> . tags. In this tag, you have to include your main page by location tag <loc> & <loc/>

If you update your contain monthly bases then enter 'monthly' between <changefreq> & <changefreq/> if you update your contain weekly bases then enter weekly instead of monthly. you can change according to your requirement.

Where you will submit Sitemap or Sitemap Submission?.

We can submit XML Sitemap in different-different search engine's webmaster for fast indexing. you can submit Sitemap in Google Webmaster or bing Webmaster Center


Tuesday, September 25, 2018

What is Tag Optimization in Seo

What is Tag Optimization?...


Tag Optimizaion in seo
Tag Optimizations

Tags are crawl by search engine but are not displayed to user as a part of web page content. If you want to indexed your web page then consider using HTML Tags. HTML stands for Hypertext Markup Language which is use to create a website structure. In SEO we optimize HTML page but does not develops a page.

We will optimize those keyword which was selected in the keyword analysis and noted down in the excel file. when a visits a website normally he can not see those HTML Tags or Keyword.

Frist of all we will put page name & most important keyword in the <tittle Tags> which was selected in the past. Then we will put other important keyword in the 'meta tags' and we will provide meta description which should be your website content related.

after that we have to mention the language which in used in your website like english,bengali,hindi, etc. Then we will go to fevicon part, in this part we will insert our fevicon by which our website logo will show beside the tittle bar of your website.
Tags in SEO
Tags in SEO


Note - These all should be in <Header> Tag & also Google Crawler can not crawl image,crawler can crawl images through <Áll Tags>. Do not use too much All Tags as the limit of the tags may beyond according to search engine Guideline. Otherwise , it may effect your website ranking.

In the body tag we will enter most important keyword in the <h1> tags and second most important keyword should be in the <h2> tags and rest of other should be in <b> bold tags.

Tag Limits In SEO

Tittle Tags - 70 Characters. 
Meta Tags - keyword(140) & Description (100-140), Language
Heading - 1
Bold Tags - At least Twice. 
Hyperlink - 70 Characters. ( Do not Use underscore ( _ ) in Hyperlink )
Alt Tags - Use each & every Images.

Friday, September 21, 2018

What is keyword Analysis in SEO

What is keyword?..


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Keyword Planner

Keyword - When a user type words on Search Engine to find something, these words known as keywords. Keywords is most important factor for both on page and off page SEO Techniques. Keywords must be in title, Meta Keyword, Meta Description, Heading Tag, bold Tag, and content.In SEO, you must analyze the keywords for a particular website.

Example - When a job jobseeker find on google for "interview question" that particular is callled keyword. When you see some results on google that is called Search Engine Result Page (SERP).

When you will do SEO on a particular website you have to think as a user or you have to think what they can think like as a jobseeker may think or write on search engine like interview question, interview questions, interview question on c,c++,java,html,etc
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Keyword Research


In order to Analysis keyword for a particular website you have to analysis on Google keyword planner , ahrefs etc. In these website how much competition for a particular website or a particular keyword, one can also get cpc or cam know for a particular locations for targeted locations. note all those information in the excel like keywords, how much competition and how much traffic is on that particular keyword.

After entering all those keyword, you have to analysis competition website from those website you will get all those keyword which they get rank on google, then you have to check all those keyword in google keyword planner then you can all those information like traffic,competition etc. finally you will get a good collection of keyword.

Note - all keyword that you will get in keyword planner should be low or medium competition. there you will get such related keywords.

Tuesday, September 18, 2018

What is on page Optimization?..

What is on page Optimization?..


On-page Optimization is also known as On Site Optimization. In On-page optimization, you optimization your website according to search engines guide line. it has an effect on your website listing in natural results. according to latest algorithm of Google Panda 4.0 On page Optimization is play 35% role in White Hat SEO.
on page seo
On page SEO



On Page Optimization Techniques


Keyword Analysis - When some user search a particular word that is called Keyword. In this situation we have to decide which of the particular keyword we want rank or in which keyword we want to promote or which keyword we want to implement in our website.

Competition website Analysis -  when we want to rank our website but in that keyword there may be some other website which already shows results on that particular keyword that is called competitor.

Tag Optimization - In this techniques we use HTML Tags like meta tags,heading tag, bold tags etc. we use this tags in order rank our we website on a particular keyword.

URL - in this we decide how long our website url or website page, post can be.

Fevicon - Fevicon is a type of icon it shows when you open a website then there will be that icon that is called fevicon.

Canonicalization Installation - we you type a website without 'www' that should be redirected to with www.yourwebsite.com because google crawler think there is two different website that is why you should aware of this.

Web Speed Optimization - when your website load time is too long your website may effect your ranking as your user does not stay your website.

CSS & JavaScript File Optimization -  There may be CSS & JavaScript File which takes much time to load your website that is why we have to check those file takes more memory to load those file and you have to think on this site.

Text/Code ratio - In our website the source code in website should not be less than our test. this things should be maintain.

on page seo
SEO Optimization


Linking  


Internal link -  when a link redirects within your websites that is called internal Link.

External Link - when you will be redirected to another website that is called external link. like youtube,facebook etc.

Broken link- when some link break at the time of building our website or it may be mistakenly  and when you click that link you can not see any website that is called broken link.. it is bad for website ranking.




Sunday, September 9, 2018

How many types of SEO?. What is white hat SEO and What is grey hat SEO?.

Types of SEO?.


SEO in Devided into Three Parts - 1. White hat SEO
                                                        2. Black hat SEO
                                                        3. Grey hat SEO



types of SEO

White hat SEO - White hat SEO is also known as Ethical SEO and White hat SEO is consider as Ethical and Organic SEO. In White hat SEO , we are follow all guideline of Search Engine. White hat SEO is slow process but it provides Long-lasting growth in ranking. you should use white hat SEO Techniques. 

Black hat SEO -  Black hat SEO is consider as Unethical SEO. In Black hat SEO, we are not follow guidelines of any Search Engine and it provides Quick, Unpredictable, and Short-Lasting growth in ranking. If you use Black Hat SEO then Search Engine add your website in Black List.

Techniques of Black Hat SEO - 1.Link spam.
                                                    2. Keyword Stuffing.
                                                    3. Clocking.
                                                    4. Hidden Links.
                                                    5. Hidden Text.

Grey hat SEO - Your client want to rank their website in a particular Keyword as soon as possible. in this situation, we can not use Black hat SEO as it is not good for website and in white hat SEO, it will take long time to rank our website. In this situation we have to use Gret hat SEO.

Grey hat SEO is combination of white hat SEO and Black hat SEO and the ratio of the combination should be like 95% of white hat SEO and rest 5% should be Black hat SEO. In the Beginner label, you should use white hat SEO and when you have gain lot of experience in this field then you can use Grey hat SEO.

Friday, September 7, 2018

How Search Engine Works?. Know about Website Ranking Algorithm

What is Search Engine?.


If you Divide the terms SEO the you will find Search Engine and Optimizations

SEO = Search Engine + Optimization = Search Engine Optimization 

Search Engine is a software system that is designed to Search an information on the World Wide Web like Google, Yahoo, Bing.An Estimated 70% to 80%  user use Google as Search Engine and 20% to 30% internet user use other search engine like ask, wow, info, alhea, mywebsearch.

How Search Engine work?.


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How Search Engine works



You will find three things in the Search Engine like Crawler, Indexer and Ranking Algorithm. 

Crawler -As we know there are lots of website in the internet and daily launches many websites. At first Google Crawler will detect the when new websites launch as Crawler will read the source code and they will store it on their server. Source Code is that code which is build to show on the internet. Crawler will only read that source code whether there can be logic, content that does not matter.

Indexer - After Crawling the website, indexer will be active. Indexer will collect the data from the server where the source code is stored. after that Indexer will divide different catagory into different parts like hotels website will fall hotel catagory, School website will fall under school catagory. In a word indexer will arrange those catagory in a proper way or systematically. After indexing all those data will be stored in the server.

Ranking Algorithm - a user search a query and sent it via browser then user will get results like websites. Who decide the ranking of the websites?. like which website will be shown in the top and which website will be shown in the bottom. this will decided by the Ranking Algorithm. Every Search Engine have their own Algorithm or you can say Every Search Engine have Different Algorithm based on the different guidelines. 
...................................................................................................................................................................
Note -  If crawler found any error it will show on the Search Engine Console when you will submit your website on this.
If Crawler found any scam or fraud it may affect on ranking.





Thursday, September 6, 2018

What is SEO?.SEO Introduction & SEO for Beginners

What is SEO?. 


SEO Stands for Search Engine Optimization. SEO is an online marketing Technique which help your website on The Top in Search Engine's results for a particular keyword. When user type some words on Searching Engine to find out something. these words are known as Keyword. An Estimated 75% internet user find out website via search Engine like Google,Yahoo,Bing.

Exmple - if you search something on Google to find a particular things that is called Keyword.

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Know About SEO


What is the needs of SEO for a Website?.

  • Increase visibility on Search Engines - When your search something on google which result comes first page on google that is visibiliy.
  • Get more traffic on your websites - Traffic is Number of user who visit your website.
  • Convert a local business into International Business -  When you are online on website or something like social media then you can get international Customer if you want.
  • Easy way to show your Business as a Brand -  When you are doing Business on online you can easily show your business on the online like on google maps, job portal.

What are the process of SEO?.


Strategy -  Strategy is which keyword client wants to rank or where location they want to target . So you have make a plan how they will rank?.Which location they want to target?.What is particular Keyword?.

Website Analysis - you have analysis your website as well as we have to analysis competitor website (Before Our Website SEO which website comes in the top of the Search Engine (Like Google,Yahoo,Bing) that website is consider as competitor website.

SEO Compliance - Site Structure recommendations like meta tag, content ,  Description, if website is slow due to structure of the website the your have to change the structure of the website.

Submission  on Search Engine Directories - in order to submit your website in the google your have to submit your website in the Search Engine like for Google you have submit in the google search console.

Link Building  -  we have to build Back Links - Back Links is when your website link is attach with another website that is called Back Link. In Short link between two or more website.
...................................................................................................................................................................
Note - 
  •  If you want to rank into another keyword or another location you have to follow this process from beginning.
  •  you have to maintain whether your website goes to in the top or not.